Cleaf is a brand for people who live in their busy daily life. A brand slogan of Cleaf is 'Create reading moments'. The functions of Cleaf application are as follows. First, the app connects to a Cleaf bookmark product so it automatically records the user's reading activities. Second, it shows the amount of reading hours and reading patterns systematically. Third, it keeps the user's book list and impressive passages. Fourth, it changes the passage to nice image so the user can share the passage with other people. Finally, it motivates reading based on GPS by sending pop-up messages that notifies how many people are reading books nearby.
Cleaf bookmark product helps record reading through connecting with the app. The product line consists of body and head accessory. Especially, the head accessories are prepared for various kinds of editions so the user can make their own Cleaf.