The sunlight of the sun Fantasy of a coral accumulation Nature in which to breathe the Graphic Aquarium, sumbi
‘Sumbi’ is a graphic aquarium with various marine life of Jeju Island. Brand identity is defined as a harmony of beautiful water tanks of aquarium and graphic work based on marine life. The logo is designed to transform as the nature in the water tank changes. Books and posters that graphically illustrate the ecology of marine life were displayed to feel aquarium more intuitively. ‘Sumbi’ means 'to submerge' in Jeju.