As e-commerce became more active, the number of courier service users increased gradually. According to a questionnaire survey, almost all adults have had an experience using a courier service. However, more than half of them answered they experienced some issues while using the courier service- 58% of the issues were either broken or lost parcels. The main reason of this is the existing courier system, which focuses only on low price with fast delivery. Therefore I have decided to propose a new parcel delivery service- "Dear B." "Dear B" is focused on providing a more reliable service with its target on "user satisfaction" in the ever-growing courier industry.
The concept of parcel delivery service company - "Dear B": The term, "Bear," is a well-known animal. Despite it being a fast-paced scary beast, I wanted to create a cute character image. Therefore, in order to attract a more qualified courier service, I focused on the cuteness and familiarity of a bear to the "Dear B" brand. In addition to that, "Dear B" will donate 5% of the profit earned from the delivery box sales to save the Korean black bear. Not only that, if you return the used box back to the company, the proceeds earned from recycling the box will be used to save the bear living environment.
The different types of "Dear B" parcel packaging is flexible. The accordion structure is more secure than conventional courier boxes because it has a wide range of sizes and a less risk of breakage. The zigzag pattern of the package became the image of the "Dear B" courier brand and developed into its logo and character. According to the domestic delivery box, a standard 6 sizes were set, from 1 to 6, and document and letter envelopes are provided upon request.
The "Dear" of "Dear B," means respect, just as a formal letter starts with the word "Dear"- which illustrates a trustable service. The "B" includes three slogans: "Box, Baby, Bear". "Dear Box" means we will take care of the box as much as we can. "Dear Baby" means that we will promise to deliver your package carefully, as if it were a new born baby. "Dear Bear" means we will donate all of the profits from recycled packages for the bear.