Fitree is women's fitness brand which is for 'Fitness free'. Fitree deals with flying yoga, pole dance fitness, hoop yoga and pilates which are the new mainstreams of fitness market. I not only introduce new type of fitness, but also convey the sustainable value of fitness, which makes our body and life free. The flexible curved-form of human body shape combined with letter R, and used as a graphic motif. Burgundy is chosen as a brand color. I also worked out in the gym during my college life. I especially paid attention to the interior design, merchandises an UI service when I was attending Pole, Flying or Vinyasa academy. As I exercised more, I could feel my body move further more, twist freer and hang in inversion. Those were the feelings which I wanted to share with others by my brand.     Mobile service focuses on users to enjoy continuous exercise. In result-oriented exercise, which refers to diet or weight loss), it is hard to keep on the workout because the process could be repetitive and tiring. However, Fitree stands for process-oriented exercise. The app helps users build the workout plan, archive exercise tricks and make graphic records by themselves. If fitness become a habit or a hobby in life, people might sustainedly enjoy the fitness.